Honda Today
The Honda Today was Honda's entry-level kei car, first launched in 1985 as a no-frills urban commuter. The first generation featured a 550cc engine under the earlier kei regulations, but the car came into its own with the 1988 refresh that brought the 660cc E07A three-cylinder engine to comply with updated regulations.
What set the Today apart from rival kei cars was Honda's characteristic attention to engineering detail. The tiny three-cylinder engine revved eagerly and delivered respectable efficiency, while the lightweight construction meant the car felt livelier than its modest power figures suggested. The five-speed manual gearbox had a precise, satisfying shift action uncommon in the kei class.
The second generation (JA4, 1993-1998) refined the formula with improved safety features, better interior materials, and enhanced NVH insulation. A two-seater van version was popular with small businesses for urban deliveries. Available in both two-door and four-door configurations, the Today offered surprising practicality within its tiny dimensions.
The Honda Today was strictly a Japanese domestic market vehicle and was never officially exported. Today, it has gained appreciation among kei car enthusiasts and JDM importers for its simplicity, reliability, and Honda's characteristic build quality in miniature form.
Most examples are JDM imports. Check for rust in floor pans and wheel arches as salt-road cars deteriorate quickly. The E07A engine is reliable but ensure timing belt has been changed. Parts availability outside Japan is limited. Manual transmission preferred as the 3-speed automatic saps what little power exists. Later JA4 models have better refinement and safety features.
Produced at Honda's Suzuka factory alongside the Beat and Acty. The first generation used a 550cc engine before kei regulations changed to 660cc in 1990. Production ended in 1998 when Honda consolidated its kei lineup.