Peugeot 504 Coupé V6
The Peugeot 504 Coupe V6 was a car of unusual elegance and character. While the 504 sedan was one of the toughest and most practical cars of its era, the coupe version — styled by Pininfarina — was a genuinely beautiful grand tourer that demonstrated Peugeot's ability to compete in the premium market.
The V6 variant, introduced in 1974, was powered by the PRV (Peugeot-Renault-Volvo) 2,664cc V6 engine producing 144 horsepower at 5,500 rpm. This cooperative engine was one of the most ambitious Franco-Swedish industrial projects of the era, and in the 504 Coupe it provided smooth, refined power delivery well-suited to the car's grand touring character.
Pininfarina's design for the 504 Coupe was a masterclass in proportion and restraint. The long hood, compact greenhouse, and distinctive C-pillar treatment created a silhouette that was both sporty and elegant. The execution was impeccable — panel fit, chrome trim quality, and paint finish were all of a standard that matched Italian coachbuilt cars costing significantly more.
The interior was luxuriously appointed, with leather seats, comprehensive instrumentation, electric windows, and a quality that belied the 504's practical-car origins. The dashboard was redesigned for the coupe, with a driver-focused layout and finer materials than the sedan.
The chassis used MacPherson struts at the front and Peugeot's characteristic trailing-arm rear suspension with coil springs. This arrangement provided excellent ride comfort — a traditional Peugeot strength — while the V6's torque and the car's relatively low weight (approximately 1,250 kg) ensured brisk performance.
The 504 Coupe was produced at Pininfarina's factory in Turin, with mechanical components supplied by Peugeot. This arrangement gave the coupe a distinctly Italian character that set it apart from the French-built sedan. Production ran from 1969 to 1983 across four-cylinder and V6 variants.
Today, the 504 Coupe V6 is recognized as one of the most beautiful and undervalued grand tourers of the 1970s. Its combination of Pininfarina styling, PRV V6 refinement, and Peugeot's legendary ride quality creates a car of considerable charm and increasing collectibility.
Check for rust in floor pans, sills, and wheel arches — Italian-built bodies had inconsistent rust protection. PRV V6 is generally reliable but check for oil leaks from cam cover gaskets. Automatic transmission fluid condition (if equipped). Pininfarina-specific body panels are scarce. Interior leather and trim should be inspected for sun damage. Join the Peugeot 504 Coupe Club for parts resources.
Bodies were built by Pininfarina at their factory in Grugliasco, near Turin, Italy. Mechanical components were supplied by Peugeot from France. The V6 engine was introduced in 1974 as the top-specification option. Total 504 Coupe and Cabriolet production was approximately 28,000 units across all variants.