Ford Econoline 1st Gen Pickup
When Ford introduced the Econoline in 1961, it represented a fundamentally new approach to American commercial vehicles. While Volkswagen had been selling its Transporter in increasing numbers since the 1950s, American manufacturers had not yet produced a compact, forward-control van. The Econoline changed that overnight.
The first-generation Econoline used a cab-over-engine layout with the Falcon's 170 cubic-inch inline-six mounted between and slightly behind the front seats, covered by a removable engine doghouse. This arrangement maximized cargo space within the vehicle's compact 90-inch wheelbase. The result was a van that could carry as much as trucks twice its size while being easy to maneuver in urban environments.
Ford offered the Econoline in three body styles: the enclosed van, the pickup (with a conventional open bed behind the cab), and the Station Bus (an early passenger van). The pickup version was particularly distinctive, with its flat-face cab and short bed creating a look unlike anything else on American roads.
The Econoline shared its engine and many mechanical components with the Falcon, keeping parts costs low and service straightforward. The 170 six was later joined by the larger 240 six, and Ford offered the 3-speed manual as standard with optional automatic and 4-speed transmissions.
Despite its commercial origins, the first-generation Econoline has become a collector favorite. The pickup version in particular has attracted hot-rodders and custom builders, who appreciate its unique proportions and lightweight construction. Van versions have found favor with both restorers and custom van enthusiasts. The 1961-67 Econoline's clean, purposeful design has aged remarkably well, and good examples are becoming increasingly scarce and valuable.
The Econoline's legacy extends far beyond its own production run. It established Ford in the commercial van market and evolved through multiple generations into the E-Series, which remained in production for over sixty years.
Rust is the primary enemy — check the cab corners, lower door skins, floor pan, and bed floor (on pickups). The engine doghouse area traps heat and moisture. Mechanical parts are largely shared with the Falcon and are readily available. The 170 six is reliable but underpowered for highway use; the 240 six is preferred. Check for crash damage to the flat front — the cab-over design offered minimal crumple zone. V8 swaps are common but check for quality of conversion work. Original unmodified examples are becoming rare.
The first-generation Econoline was based on the Ford Falcon platform but used a unique cab-over-engine layout. The engine sat between the front seats under a removable doghouse cover. The Econoline pickup was discontinued after 1967, while the van continued with a new, larger second generation in 1968. Ford also offered the Mercury version briefly as the Mercury Econoline in Canada.