Italy vs USA — 1966 vs 1963
| Ghibli SS (4.9) | Riviera 1st Generation | |
|---|---|---|
| Horsepower | 335 hp | 325 hp |
| Torque | 347 lb-ft | 425 lb-ft |
| Engine Size | 4,930 cc | 6,571 cc |
| 0-60 mph | 6.5 sec | 8.0 sec |
| Top Speed | 174 mph | 120 mph |
| ¼ Mile | 14.5 sec | 15.5 sec |
| Wheelbase | 2,550 mm | 3,023 mm |
| Length | 4,590 mm | 5,334 mm |
| Units Produced | 1,274 | 40,000 |
| Value (Excellent) | $550,000 | $65,000 |
| Collectibility | 5/10 | 5/10 |
| Rarity | 8/10 | 5/10 |
On balance, the 1966 Maserati Ghibli SS (4.9) makes a stronger case on paper with quicker acceleration, higher top speed, greater rarity. However, the 1963 Buick Riviera 1st Generation counters with better value, and its appeal extends beyond mere numbers. Choose the 1966 Maserati Ghibli SS (4.9) for outright capability, or the 1963 Buick Riviera 1st Generation for a more distinctive ownership experience.
The rivalry between Italy and USA automotive industries has produced legendary matchups, and the 1966 Maserati Ghibli SS (4.9) versus 1963 Buick Riviera 1st Generation is among the most fascinating. These two cars represent the best of their national engineering schools. On paper, the two are remarkably close in power output, with the 1966 Maserati Ghibli SS (4.9) producing 335 hp and the 1963 Buick Riviera 1st Generation delivering 325 hp. Under the hood, the contrast is notable: the Maserati Ghibli uses a V8 DOHC 32V displacing 4,930 cc, while the Buick Riviera relies on a V8 OHV with 6,571 cc. In the sprint to 60 mph, the 1966 Maserati Ghibli SS (4.9) edges ahead at 6.5 seconds versus 8.0 seconds. Rarity plays a significant role here — with only 1,274 units built, the 1966 Maserati Ghibli SS (4.9) is considerably scarcer than the Buick Riviera's 40,000 examples. On the collector market, the 1966 Maserati Ghibli SS (4.9) commands a significant premium over the 1963 Buick Riviera 1st Generation, reflecting differences in prestige and rarity.