Hino Contessa

vs

Mazda Familia Rotary

Japan vs Japan — 1961 vs 1968

Hino Contessa (1961)
Mazda Familia Rotary (1968)
Specifications
Contessa 1300 CoupeFamilia Rotary 10A Coupe
Horsepower65 hp100 hp
Engine Size1,251 cc982 cc
Top Speed90 mph103 mph
Value (Excellent)$65,000$55,000
Collectibility9/108/10
Rarity9/108/10
The Verdict

Two outstanding machines, each with compelling strengths. The 1961 Hino Contessa 1300 Coupe excels in stronger collectibility, while the 1968 Mazda Familia Rotary 10A Coupe stands out for more power, higher top speed. The best advice? Drive both if you can, then follow your instincts.

Overview

Among Compact Coupe enthusiasts, the matchup between the 1961 Hino Contessa 1300 Coupe and 1968 Mazda Familia Rotary 10A Coupe is one for the ages. These Muscle era machines competed directly for buyers' attention and continue to vie for collectors' affections today. The 1968 Mazda Familia Rotary 10A Coupe holds a clear advantage in raw power with 100 hp compared to 65 hp, a 35-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Hino Contessa uses a Inline-4 OHV displacing 1,251 cc, while the Mazda Familia Rotary relies on a Rotary 10A with 982 cc. The 1968 Mazda Familia Rotary 10A Coupe claims a higher top speed at 103 mph compared to 90 mph. Whether you prioritize driving dynamics, heritage, or aesthetic appeal, both contenders make a strong case for themselves.