BMW M1

vs

BMW 740i

Germany vs Germany — 1978 vs 1994

BMW M1 (1978)
BMW 740i (1994)
Specifications
M1 Standard740i E38
Horsepower277 hp282 hp
Torque243 lb-ft310 lb-ft
Engine Size3,453 cc4,398 cc
0-60 mph5.3 sec6.3 sec
Top Speed163 mph155 mph
¼ Mile13.8 sec14.8 sec
Weight3,164 lbs4,034 lbs
Wheelbase2,560 mm2,930 mm
Length4,360 mm4,984 mm
Units Produced456328,000
Original MSRP$100,000$62,900
Value (Excellent)$800,000$30,000
Collectibility10/105/10
Rarity10/103/10
The Verdict

The 1978 BMW M1 Standard holds an edge across most measurable criteria, offering quicker acceleration, higher top speed, lighter weight. That said, the 1994 BMW 740i E38 brings better value and remains a compelling choice for enthusiasts who value BMW heritage. The right pick depends on whether you prioritize specifications or the intangible qualities that make a car truly special.

Overview

The 1978 BMW M1 Standard and 1994 BMW 740i E38 share a manufacturer in BMW, but that's where the similarities get interesting. These two models reveal the versatility and ambition of the BMW brand. On paper, the two are remarkably close in power output, with the 1978 BMW M1 Standard producing 277 hp and the 1994 BMW 740i E38 delivering 282 hp. Under the hood, the contrast is notable: the BMW M1 uses a Inline-6 displacing 3,453 cc, while the BMW 740i relies on a V8 DOHC 32V with 4,398 cc. In the sprint to 60 mph, the 1978 BMW M1 Standard edges ahead at 5.3 seconds versus 6.3 seconds. The BMW M1 carries a weight advantage, tipping the scales 870 lbs lighter. Rarity plays a significant role here — with only 456 units built, the 1978 BMW M1 Standard is considerably scarcer than the BMW 740i's 328,000 examples. On the collector market, the 1978 BMW M1 Standard commands a significant premium over the 1994 BMW 740i E38, reflecting differences in prestige and rarity. From a collectibility standpoint, the 1978 BMW M1 Standard rates higher among enthusiasts and auction houses.