USA vs USA — 1963 vs 1965
| Riviera 1st Generation | Riviera GS | |
|---|---|---|
| Horsepower | 325 hp | — |
| Torque | 425 lb-ft | — |
| Engine Size | 6,571 cc | 7,456 cc |
| 0-60 mph | 8.0 sec | — |
| Top Speed | 120 mph | — |
| ¼ Mile | 15.5 sec | — |
| Wheelbase | 3,023 mm | — |
| Length | 5,334 mm | — |
| Units Produced | 40,000 | — |
| Value (Excellent) | $65,000 | — |
| Collectibility | 5/10 | 5/10 |
| Rarity | 5/10 | 5/10 |
It's a closely fought contest. The 1963 Buick Riviera 1st Generation brings its unique character to the table, and the 1965 Buick Riviera GS answers with its own distinct appeal. Both are excellent machines that reward their owners in different ways — there's no wrong answer here.
Few model names carry as much weight as the Buick Riviera. The 1963 and 1965 iterations represent different chapters in this storied nameplate's history, each reflecting the priorities and technologies of its era. Both cars represent compelling choices in their respective segments. Each of these machines offers a unique window into the era that produced it, making both worthy of consideration by collectors and drivers alike.