Mercury Cougar

vs

Ford Mustang

USA vs USA — 1967 vs 1968

Mercury Cougar (1967)
Ford Mustang (1968)
Specifications
Cougar EliminatorMustang GT/CS (California Special)
Horsepower335 hp230 hp
Torque432 lb-ft310 lb-ft
Engine Size7,030 cc4,949 cc
0-60 mph5.6 sec8.5 sec
Top Speed130 mph115 mph
¼ Mile13.5 sec16.2 sec
Weight3,000 lbs
Wheelbase2,819 mm2,743 mm
Length4,890 mm4,613 mm
Units Produced4,5184,118
Original MSRP$3,100
Value (Excellent)$150,000$95,000
Collectibility5/108/10
Rarity7/108/10
The Verdict

The 1967 Mercury Cougar Eliminator holds an edge across most measurable criteria, offering more power, quicker acceleration, higher top speed. That said, the 1968 Ford Mustang GT/CS (California Special) brings stronger collectibility and remains a compelling choice for enthusiasts who value Ford heritage. The right pick depends on whether you prioritize specifications or the intangible qualities that make a car truly special.

Overview

Among Pony Car enthusiasts, the matchup between the 1967 Mercury Cougar Eliminator and 1968 Ford Mustang GT/CS (California Special) is one for the ages. These Muscle era machines competed directly for buyers' attention and continue to vie for collectors' affections today. The 1967 Mercury Cougar Eliminator holds a clear advantage in raw power with 335 hp compared to 230 hp, a 105-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Mercury Cougar uses a V8 OHV 16V displacing 7,030 cc, while the Ford Mustang relies on a V8 OHV with 4,949 cc. In the sprint to 60 mph, the 1967 Mercury Cougar Eliminator edges ahead at 5.6 seconds versus 8.5 seconds. Both trade at comparable values on the collector market, making the choice between them largely one of personal preference. From a collectibility standpoint, the 1968 Ford Mustang GT/CS (California Special) rates higher among enthusiasts and auction houses.