Buick Riviera

vs

AMC Matador

USA vs USA — 1963 vs 1974

Buick Riviera (1963)
AMC Matador (1974)
Specifications
Riviera 425 NailheadMatador X Oleg Cassini
Horsepower340 hp255 hp
Torque465 lb-ft380 lb-ft
Engine Size6,965 cc6,555 cc
0-60 mph7.7 sec9.5 sec
Top Speed125 mph110 mph
¼ Mile15.5 sec17.2 sec
Weight4,200 lbs4,000 lbs
Wheelbase3,048 mm2,896 mm
Length5,334 mm5,410 mm
Units Produced40,0003,674
Original MSRP$4,333$4,793
Value (Excellent)$85,000$35,000
Collectibility8/106/10
Rarity5/108/10
The Verdict

On balance, the 1963 Buick Riviera 425 Nailhead makes a stronger case on paper with more power, quicker acceleration, higher top speed. However, the 1974 AMC Matador X Oleg Cassini counters with greater rarity, better value, and its appeal extends beyond mere numbers. Choose the 1963 Buick Riviera 425 Nailhead for outright capability, or the 1974 AMC Matador X Oleg Cassini for a more distinctive ownership experience.

Overview

In the world of Personal Luxury cars, few comparisons generate as much discussion as the 1963 Buick Riviera 425 Nailhead versus the 1974 AMC Matador X Oleg Cassini. Both hail from Muscle era and represent the pinnacle of their respective manufacturers' ambitions. The 1963 Buick Riviera 425 Nailhead holds a clear advantage in raw power with 340 hp compared to 255 hp, a 85-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Buick Riviera uses a V8 OHV (Buick 425 Nailhead) displacing 6,965 cc, while the AMC Matador relies on a V8 OHV with 6,555 cc. In the sprint to 60 mph, the 1963 Buick Riviera 425 Nailhead edges ahead at 7.7 seconds versus 9.5 seconds. Rarity plays a significant role here — with only 3,674 units built, the 1974 AMC Matador X Oleg Cassini is considerably scarcer than the Buick Riviera's 40,000 examples. On the collector market, the 1963 Buick Riviera 425 Nailhead commands a significant premium over the 1974 AMC Matador X Oleg Cassini, reflecting differences in prestige and rarity. From a collectibility standpoint, the 1963 Buick Riviera 425 Nailhead rates higher among enthusiasts and auction houses.