Buick Riviera

vs

Buick Riviera

USA vs USA — 1971 vs 1963

Buick Riviera (1971)
Buick Riviera (1963)
Specifications
Riviera GS (Boattail)Riviera 1st Generation
Horsepower330 hp325 hp
Torque450 lb-ft425 lb-ft
Engine Size7,456 cc6,571 cc
0-60 mph7.5 sec8.0 sec
Top Speed120 mph120 mph
¼ Mile15.5 sec15.5 sec
Wheelbase3,048 mm3,023 mm
Length5,523 mm5,334 mm
Units Produced40,000
Value (Excellent)$55,000$65,000
Collectibility5/105/10
Rarity5/105/10
The Verdict

This matchup is remarkably close. The 1971 Buick Riviera GS (Boattail) offers quicker acceleration, while the 1963 Buick Riviera 1st Generation counters with its own distinct appeal. Neither holds a decisive advantage, making this a true enthusiast's dilemma. Your choice ultimately depends on which driving philosophy resonates more with you.

Overview

The Buick Riviera lineage tells a fascinating story of automotive evolution. Comparing the 1971 Buick Riviera GS (Boattail) with the 1963 Buick Riviera 1st Generation reveals how Buick refined and reimagined one of its most important nameplates over the years. On paper, the two are remarkably close in power output, with the 1971 Buick Riviera GS (Boattail) producing 330 hp and the 1963 Buick Riviera 1st Generation delivering 325 hp. Under the hood, the contrast is notable: the Buick Riviera uses a V8 OHV 16V displacing 7,456 cc, while the Buick Riviera relies on a V8 OHV with 6,571 cc. In the sprint to 60 mph, the 1971 Buick Riviera GS (Boattail) edges ahead at 7.5 seconds versus 8.0 seconds. Both trade at comparable values on the collector market, making the choice between them largely one of personal preference.