Mercury Cougar

vs

Plymouth AAR 'Cuda

USA vs USA — 1967 vs 1970

Mercury Cougar (1967)
Plymouth AAR 'Cuda (1970)
Specifications
Cougar EliminatorAAR 'Cuda 340 Six Pack
Horsepower335 hp290 hp
Torque432 lb-ft340 lb-ft
Engine Size7,030 cc5,572 cc
0-60 mph5.6 sec5.8 sec
Top Speed130 mph125 mph
¼ Mile13.5 sec14.0 sec
Weight3,400 lbs
Wheelbase2,819 mm2,743 mm
Length4,890 mm4,871 mm
Units Produced4,5182,724
Original MSRP$3,563
Value (Excellent)$150,000$180,000
Collectibility5/109/10
Rarity7/109/10
The Verdict

On balance, the 1967 Mercury Cougar Eliminator makes a stronger case on paper with more power, quicker acceleration, higher top speed. However, the 1970 Plymouth AAR 'Cuda 340 Six Pack counters with stronger collectibility, and its appeal extends beyond mere numbers. Choose the 1967 Mercury Cougar Eliminator for outright capability, or the 1970 Plymouth AAR 'Cuda 340 Six Pack for a more distinctive ownership experience.

Overview

In the world of Pony Car cars, few comparisons generate as much discussion as the 1967 Mercury Cougar Eliminator versus the 1970 Plymouth AAR 'Cuda 340 Six Pack. Both hail from Muscle era and represent the pinnacle of their respective manufacturers' ambitions. The 1967 Mercury Cougar Eliminator holds a clear advantage in raw power with 335 hp compared to 290 hp, a 45-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Mercury Cougar uses a V8 OHV 16V displacing 7,030 cc, while the Plymouth AAR 'Cuda relies on a V8 OHV (340 Six Pack) with 5,572 cc. In the sprint to 60 mph, the 1967 Mercury Cougar Eliminator edges ahead at 5.6 seconds versus 5.8 seconds. Both trade at comparable values on the collector market, making the choice between them largely one of personal preference. From a collectibility standpoint, the 1970 Plymouth AAR 'Cuda 340 Six Pack rates higher among enthusiasts and auction houses.