Buick Riviera

vs

Buick GSX

USA vs USA — 1963 vs 1970

Buick Riviera (1963)
Buick GSX (1970)
Specifications
Riviera 425 NailheadGSX Stage 1 455
Horsepower340 hp360 hp
Torque465 lb-ft510 lb-ft
Engine Size6,965 cc7,456 cc
0-60 mph7.7 sec5.5 sec
Top Speed125 mph130 mph
¼ Mile15.5 sec13.4 sec
Weight4,200 lbs3,600 lbs
Wheelbase3,048 mm2,845 mm
Length5,334 mm5,156 mm
Units Produced40,000678
Original MSRP$4,333$3,283
Value (Excellent)$85,000$250,000
Collectibility8/109/10
Rarity5/108/10
The Verdict

The 1970 Buick GSX Stage 1 455 emerges ahead in most objective measures, offering quicker acceleration, higher top speed, lighter weight. The 1963 Buick Riviera 425 Nailhead counters with better value, but the numbers favor its rival. Still, both are remarkable machines, and the final choice often comes down to which driving experience speaks to you.

Overview

The 1963 Buick Riviera 425 Nailhead and 1970 Buick GSX Stage 1 455 share a manufacturer in Buick, but that's where the similarities get interesting. These two models reveal the versatility and ambition of the Buick brand. The 1970 Buick GSX Stage 1 455 holds a clear advantage in raw power with 360 hp compared to 340 hp, a 20-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Buick Riviera uses a V8 OHV (Buick 425 Nailhead) displacing 6,965 cc, while the Buick GSX relies on a V8 OHV (Buick 455 Stage 1) with 7,456 cc. In the sprint to 60 mph, the 1970 Buick GSX Stage 1 455 edges ahead at 5.5 seconds versus 7.7 seconds. The Buick GSX carries a weight advantage, tipping the scales 600 lbs lighter. Rarity plays a significant role here — with only 678 units built, the 1970 Buick GSX Stage 1 455 is considerably scarcer than the Buick Riviera's 40,000 examples. On the collector market, the 1970 Buick GSX Stage 1 455 commands a significant premium over the 1963 Buick Riviera 425 Nailhead, reflecting differences in prestige and rarity.