Borgward Isabella

vs

Mazda Familia Rotary

Germany vs Japan — 1960 vs 1968

Borgward Isabella (1960)
Mazda Familia Rotary (1968)
Specifications
Isabella CoupeFamilia Rotary 10A Coupe
Horsepower75 hp100 hp
Torque85 lb-ft
Engine Size1,493 cc982 cc
0-60 mph18.5 sec
Top Speed90 mph103 mph
Weight2,161 lbs
Wheelbase2,550 mm
Length4,380 mm
Units Produced9,000
Value (Excellent)$55,000$55,000
Collectibility8/108/10
Rarity9/108/10
The Verdict

Numbers favor the 1968 Mazda Familia Rotary 10A Coupe with more power, higher top speed. The 1960 Borgward Isabella Coupe offers its unique character, and has its own devoted following. For those who let their heart decide, either car delivers a rewarding ownership experience.

Overview

The rivalry between Germany and Japan automotive industries has produced legendary matchups, and the 1960 Borgward Isabella Coupe versus 1968 Mazda Familia Rotary 10A Coupe is among the most fascinating. These two cars represent the best of their national engineering schools. The 1968 Mazda Familia Rotary 10A Coupe holds a clear advantage in raw power with 100 hp compared to 75 hp, a 25-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Borgward Isabella uses a Inline-4 OHV displacing 1,493 cc, while the Mazda Familia Rotary relies on a Rotary 10A with 982 cc. The 1968 Mazda Familia Rotary 10A Coupe claims a higher top speed at 103 mph compared to 90 mph. Both trade at comparable values on the collector market, making the choice between them largely one of personal preference.