Mazda Luce Rotary

vs

Audi 100 Coupe S

Japan vs West Germany — 1969 vs 1970

Mazda Luce Rotary (1969)
Audi 100 Coupe S (1970)
Specifications
Luce Rotary 13B Coupe100 Coupe S
Horsepower130 hp112 hp
Torque117 lb-ft
Engine Size1,308 cc1,871 cc
0-60 mph10.5 sec
Top Speed112 mph115 mph
¼ Mile17.5 sec
Weight2,403 lbs
Wheelbase2,677 mm
Length4,430 mm
Units Produced30,687
Original MSRP$4,700
Value (Excellent)$60,000$30,000
Collectibility8/105/10
Rarity8/107/10
The Verdict

It's a closely fought contest. The 1969 Mazda Luce Rotary 13B Coupe brings more power, stronger collectibility to the table, and the 1970 Audi 100 Coupe S answers with higher top speed, better value. Both are excellent machines that reward their owners in different ways — there's no wrong answer here.

Overview

The rivalry between Japan and West Germany automotive industries has produced legendary matchups, and the 1969 Mazda Luce Rotary 13B Coupe versus 1970 Audi 100 Coupe S is among the most fascinating. These two cars represent the best of their national engineering schools. On paper, the two are remarkably close in power output, with the 1969 Mazda Luce Rotary 13B Coupe producing 130 hp and the 1970 Audi 100 Coupe S delivering 112 hp. Under the hood, the contrast is notable: the Mazda Luce Rotary uses a Rotary 13B displacing 1,308 cc, while the Audi 100 Coupe S relies on a Inline-4 OHV with 1,871 cc. The 1970 Audi 100 Coupe S claims a higher top speed at 115 mph compared to 112 mph. On the collector market, the 1969 Mazda Luce Rotary 13B Coupe commands a significant premium over the 1970 Audi 100 Coupe S, reflecting differences in prestige and rarity. From a collectibility standpoint, the 1969 Mazda Luce Rotary 13B Coupe rates higher among enthusiasts and auction houses.