Lincoln Continental Mark III

vs

Lincoln Continental

USA vs USA — 1969 vs 2017

Lincoln Continental Mark III (1969)
Lincoln Continental (2017)
Specifications
Continental Mark III 460 V8Continental Black Label 3.0T
Horsepower365 hp400 hp
Torque490 lb-ft400 lb-ft
Engine Size7,538 cc2,956 cc
0-60 mph8.5 sec5.1 sec
Top Speed122 mph155 mph
¼ Mile16.0 sec13.6 sec
Weight4,760 lbs4,452 lbs
Wheelbase2,972 mm2,994 mm
Length5,518 mm5,116 mm
Units Produced79,131
Original MSRP$7,091$69,350
Value (Excellent)$45,000$50,000
Collectibility7/105/10
Rarity4/105/10
The Verdict

Two outstanding machines, each with compelling strengths. The 1969 Lincoln Continental Mark III 460 V8 excels in stronger collectibility, better value, while the 2017 Lincoln Continental Black Label 3.0T stands out for quicker acceleration, higher top speed, lighter weight. The best advice? Drive both if you can, then follow your instincts.

Overview

Tracing the evolution of the Lincoln Continental Mark III from 1969 to 2017 offers a compelling look at how automotive design and engineering progressed. These two variants showcase the changing face of Lincoln. The 2017 Lincoln Continental Black Label 3.0T holds a clear advantage in raw power with 400 hp compared to 365 hp, a 35-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Lincoln Continental Mark III uses a V8 OHV displacing 7,538 cc, while the Lincoln Continental relies on a V6 DOHC Twin-Turbo with 2,956 cc. In the sprint to 60 mph, the 2017 Lincoln Continental Black Label 3.0T edges ahead at 5.1 seconds versus 8.5 seconds. The Lincoln Continental carries a weight advantage, tipping the scales 308 lbs lighter. On the collector market, the 2017 Lincoln Continental Black Label 3.0T commands a significant premium over the 1969 Lincoln Continental Mark III 460 V8, reflecting differences in prestige and rarity. From a collectibility standpoint, the 1969 Lincoln Continental Mark III 460 V8 rates higher among enthusiasts and auction houses.