Mercury Cougar

vs

Dodge Challenger

USA vs USA — 1967 vs 1970

Mercury Cougar (1967)
Dodge Challenger (1970)
Specifications
Cougar EliminatorChallenger T/A 340 Six Pack
Horsepower335 hp290 hp
Torque432 lb-ft340 lb-ft
Engine Size7,030 cc5,572 cc
0-60 mph5.6 sec5.8 sec
Top Speed130 mph130 mph
¼ Mile13.5 sec14.0 sec
Weight3,400 lbs
Wheelbase2,819 mm2,794 mm
Length4,890 mm4,871 mm
Units Produced4,5182,399
Original MSRP$3,590
Value (Excellent)$150,000$250,000
Collectibility5/109/10
Rarity7/109/10
The Verdict

On balance, the 1967 Mercury Cougar Eliminator makes a stronger case on paper with more power, quicker acceleration, better value. However, the 1970 Dodge Challenger T/A 340 Six Pack counters with stronger collectibility, and its appeal extends beyond mere numbers. Choose the 1967 Mercury Cougar Eliminator for outright capability, or the 1970 Dodge Challenger T/A 340 Six Pack for a more distinctive ownership experience.

Overview

In the world of Pony Car cars, few comparisons generate as much discussion as the 1967 Mercury Cougar Eliminator versus the 1970 Dodge Challenger T/A 340 Six Pack. Both hail from Muscle era and represent the pinnacle of their respective manufacturers' ambitions. The 1967 Mercury Cougar Eliminator holds a clear advantage in raw power with 335 hp compared to 290 hp, a 45-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Mercury Cougar uses a V8 OHV 16V displacing 7,030 cc, while the Dodge Challenger relies on a V8 OHV with 5,572 cc. In the sprint to 60 mph, the 1967 Mercury Cougar Eliminator edges ahead at 5.6 seconds versus 5.8 seconds. From a collectibility standpoint, the 1970 Dodge Challenger T/A 340 Six Pack rates higher among enthusiasts and auction houses.