Buick Riviera

vs

Oldsmobile Cutlass Supreme

USA vs USA — 1963 vs 1970

Buick Riviera (1963)
Oldsmobile Cutlass Supreme (1970)
Specifications
Riviera 425 NailheadCutlass Supreme SX 455
Horsepower340 hp320 hp
Torque465 lb-ft460 lb-ft
Engine Size6,965 cc7,456 cc
0-60 mph7.7 sec7.0 sec
Top Speed125 mph120 mph
¼ Mile15.5 sec15.2 sec
Weight4,200 lbs3,750 lbs
Wheelbase3,048 mm2,845 mm
Length5,334 mm5,182 mm
Units Produced40,00016,833
Original MSRP$4,333$3,551
Value (Excellent)$85,000$65,000
Collectibility8/107/10
Rarity5/105/10
The Verdict

It's a closely fought contest. The 1963 Buick Riviera 425 Nailhead brings higher top speed, stronger collectibility to the table, and the 1970 Oldsmobile Cutlass Supreme SX 455 answers with quicker acceleration, lighter weight, greater rarity. Both are excellent machines that reward their owners in different ways — there's no wrong answer here.

Overview

In the world of Personal Luxury cars, few comparisons generate as much discussion as the 1963 Buick Riviera 425 Nailhead versus the 1970 Oldsmobile Cutlass Supreme SX 455. Both hail from Muscle era and represent the pinnacle of their respective manufacturers' ambitions. The 1963 Buick Riviera 425 Nailhead holds a clear advantage in raw power with 340 hp compared to 320 hp, a 20-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Buick Riviera uses a V8 OHV (Buick 425 Nailhead) displacing 6,965 cc, while the Oldsmobile Cutlass Supreme relies on a V8 OHV (Oldsmobile 455) with 7,456 cc. In the sprint to 60 mph, the 1970 Oldsmobile Cutlass Supreme SX 455 edges ahead at 7.0 seconds versus 7.7 seconds. The Oldsmobile Cutlass Supreme carries a weight advantage, tipping the scales 450 lbs lighter. Both trade at comparable values on the collector market, making the choice between them largely one of personal preference.