Mercury Cougar

vs

Pontiac Firebird Formula

USA vs USA — 1967 vs 1970

Mercury Cougar (1967)
Pontiac Firebird Formula (1970)
Specifications
Cougar EliminatorFirebird Formula 400
Horsepower335 hp330 hp
Torque432 lb-ft430 lb-ft
Engine Size7,030 cc6,555 cc
0-60 mph5.6 sec5.8 sec
Top Speed130 mph130 mph
¼ Mile13.5 sec14.0 sec
Weight3,500 lbs
Wheelbase2,819 mm2,743 mm
Length4,890 mm4,912 mm
Units Produced4,518
Original MSRP$3,370
Value (Excellent)$150,000$85,000
Collectibility5/108/10
Rarity7/106/10
The Verdict

Two outstanding machines, each with compelling strengths. The 1967 Mercury Cougar Eliminator excels in quicker acceleration, while the 1970 Pontiac Firebird Formula 400 stands out for stronger collectibility, better value. The best advice? Drive both if you can, then follow your instincts.

Overview

Among Pony Car enthusiasts, the matchup between the 1967 Mercury Cougar Eliminator and 1970 Pontiac Firebird Formula 400 is one for the ages. These Muscle era machines competed directly for buyers' attention and continue to vie for collectors' affections today. On paper, the two are remarkably close in power output, with the 1967 Mercury Cougar Eliminator producing 335 hp and the 1970 Pontiac Firebird Formula 400 delivering 330 hp. Under the hood, the contrast is notable: the Mercury Cougar uses a V8 OHV 16V displacing 7,030 cc, while the Pontiac Firebird Formula relies on a V8 OHV with 6,555 cc. In the sprint to 60 mph, the 1967 Mercury Cougar Eliminator edges ahead at 5.6 seconds versus 5.8 seconds. From a collectibility standpoint, the 1970 Pontiac Firebird Formula 400 rates higher among enthusiasts and auction houses.