Lancia Flaminia

vs

Buick Riviera

Italy vs USA — 1960 vs 1963

Lancia Flaminia (1960)
Buick Riviera (1963)
Specifications
Flaminia GT Touring 2.5Riviera 1st Generation
Horsepower140 hp325 hp
Torque145 lb-ft425 lb-ft
Engine Size2,458 cc6,571 cc
0-60 mph11.0 sec8.0 sec
Top Speed115 mph120 mph
¼ Mile17.5 sec15.5 sec
Wheelbase2,750 mm3,023 mm
Length4,700 mm5,334 mm
Units Produced1,71840,000
Value (Excellent)$200,000$65,000
Collectibility5/105/10
Rarity7/105/10
The Verdict

The 1963 Buick Riviera 1st Generation emerges ahead in most objective measures, offering more power, quicker acceleration, higher top speed. The 1960 Lancia Flaminia GT Touring 2.5 counters with greater rarity, but the numbers favor its rival. Still, both are remarkable machines, and the final choice often comes down to which driving experience speaks to you.

Overview

Putting the 1960 Lancia Flaminia GT Touring 2.5 against the 1963 Buick Riviera 1st Generation is a comparison that enthusiasts have debated for decades. Each car reflects distinct design philosophies shaped by different automotive cultures — Italy versus USA. The 1963 Buick Riviera 1st Generation holds a clear advantage in raw power with 325 hp compared to 140 hp, a 185-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Lancia Flaminia uses a V6 OHV displacing 2,458 cc, while the Buick Riviera relies on a V8 OHV with 6,571 cc. In the sprint to 60 mph, the 1963 Buick Riviera 1st Generation edges ahead at 8.0 seconds versus 11.0 seconds. Rarity plays a significant role here — with only 1,718 units built, the 1960 Lancia Flaminia GT Touring 2.5 is considerably scarcer than the Buick Riviera's 40,000 examples. On the collector market, the 1960 Lancia Flaminia GT Touring 2.5 commands a significant premium over the 1963 Buick Riviera 1st Generation, reflecting differences in prestige and rarity.