Buick Riviera

vs

Buick Riviera

USA vs USA — 1963 vs 1965

Buick Riviera (1963)
Buick Riviera (1965)
Specifications
Riviera 1st GenerationRiviera Gran Sport 425
Horsepower325 hp360 hp
Torque425 lb-ft465 lb-ft
Engine Size6,571 cc6,965 cc
0-60 mph8.0 sec7.2 sec
Top Speed120 mph130 mph
¼ Mile15.5 sec15.3 sec
Weight4,500 lbs
Wheelbase3,023 mm3,073 mm
Length5,334 mm5,410 mm
Units Produced40,0003,961
Original MSRP$4,424
Value (Excellent)$65,000$95,000
Collectibility5/108/10
Rarity5/107/10
The Verdict

Numbers favor the 1965 Buick Riviera Gran Sport 425 with more power, quicker acceleration, higher top speed. The 1963 Buick Riviera 1st Generation offers its unique character, and has its own devoted following. For those who let their heart decide, either car delivers a rewarding ownership experience.

Overview

Few model names carry as much weight as the Buick Riviera. The 1963 and 1965 iterations represent different chapters in this storied nameplate's history, each reflecting the priorities and technologies of its era. The 1965 Buick Riviera Gran Sport 425 holds a clear advantage in raw power with 360 hp compared to 325 hp, a 35-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Buick Riviera uses a V8 OHV displacing 6,571 cc, while the Buick Riviera relies on a V8 OHV (Buick 425 Nailhead) with 6,965 cc. In the sprint to 60 mph, the 1965 Buick Riviera Gran Sport 425 edges ahead at 7.2 seconds versus 8.0 seconds. Rarity plays a significant role here — with only 3,961 units built, the 1965 Buick Riviera Gran Sport 425 is considerably scarcer than the Buick Riviera's 40,000 examples. Both trade at comparable values on the collector market, making the choice between them largely one of personal preference. From a collectibility standpoint, the 1965 Buick Riviera Gran Sport 425 rates higher among enthusiasts and auction houses.