Datsun Bluebird 510

vs

BMW 2002

Japan vs Germany — 1968 vs 1968

Datsun Bluebird 510 (1968)
BMW 2002 (1968)
Specifications
Bluebird 510 SSS Coupe2002 Touring
Horsepower109 hp100 hp
Torque105 lb-ft116 lb-ft
Engine Size1,595 cc1,990 cc
0-60 mph10.5 sec11.5 sec
Top Speed109 mph106 mph
¼ Mile17.5 sec18.0 sec
Weight1,995 lbs2,249 lbs
Wheelbase2,420 mm2,500 mm
Length4,090 mm4,215 mm
Units Produced290,0001,680
Original MSRP$2,200
Value (Excellent)$90,000$125,000
Collectibility8/109/10
Rarity7/1010/10
The Verdict

The 1968 Datsun Bluebird 510 SSS Coupe holds an edge across most measurable criteria, offering quicker acceleration, higher top speed, lighter weight. That said, the 1968 BMW 2002 Touring brings greater rarity, stronger collectibility and remains a compelling choice for enthusiasts who value BMW heritage. The right pick depends on whether you prioritize specifications or the intangible qualities that make a car truly special.

Overview

When Japan engineering meets Germany craftsmanship, the result is one of the most compelling matchups in the classic car world. The 1968 Datsun Bluebird 510 SSS Coupe and 1968 BMW 2002 Touring embody their respective national automotive traditions while competing in the same arena. On paper, the two are remarkably close in power output, with the 1968 Datsun Bluebird 510 SSS Coupe producing 109 hp and the 1968 BMW 2002 Touring delivering 100 hp. In the sprint to 60 mph, the 1968 Datsun Bluebird 510 SSS Coupe edges ahead at 10.5 seconds versus 11.5 seconds. The Datsun Bluebird 510 carries a weight advantage, tipping the scales 254 lbs lighter. Rarity plays a significant role here — with only 1,680 units built, the 1968 BMW 2002 Touring is considerably scarcer than the Datsun Bluebird 510's 290,000 examples. On the collector market, the 1968 BMW 2002 Touring commands a significant premium over the 1968 Datsun Bluebird 510 SSS Coupe, reflecting differences in prestige and rarity.