Mercury Cougar

vs

Mercury Turnpike Cruiser

USA vs USA — 1967 vs 1957

Mercury Cougar (1967)
Mercury Turnpike Cruiser (1957)
Specifications
Cougar EliminatorTurnpike Cruiser Convertible
Horsepower335 hp290 hp
Torque432 lb-ft390 lb-ft
Engine Size7,030 cc6,030 cc
0-60 mph5.6 sec10.5 sec
Top Speed130 mph115 mph
¼ Mile13.5 sec17.5 sec
Weight4,250 lbs
Wheelbase2,819 mm3,124 mm
Length4,890 mm5,512 mm
Units Produced4,51816,861
Original MSRP$3,758
Value (Excellent)$150,000$120,000
Collectibility5/108/10
Rarity7/107/10
The Verdict

On balance, the 1967 Mercury Cougar Eliminator makes a stronger case on paper with more power, quicker acceleration, higher top speed. However, the 1957 Mercury Turnpike Cruiser Convertible counters with stronger collectibility, better value, and its appeal extends beyond mere numbers. Choose the 1967 Mercury Cougar Eliminator for outright capability, or the 1957 Mercury Turnpike Cruiser Convertible for a more distinctive ownership experience.

Overview

Mercury has long offered a diverse lineup, and comparing the 1967 Mercury Cougar Eliminator with the 1957 Mercury Turnpike Cruiser Convertible highlights the breadth of the marque's engineering philosophy. The 1967 Mercury Cougar Eliminator holds a clear advantage in raw power with 335 hp compared to 290 hp, a 45-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Mercury Cougar uses a V8 OHV 16V displacing 7,030 cc, while the Mercury Turnpike Cruiser relies on a V8 OHV with 6,030 cc. In the sprint to 60 mph, the 1967 Mercury Cougar Eliminator edges ahead at 5.6 seconds versus 10.5 seconds. Rarity plays a significant role here — with only 4,518 units built, the 1967 Mercury Cougar Eliminator is considerably scarcer than the Mercury Turnpike Cruiser's 16,861 examples. From a collectibility standpoint, the 1957 Mercury Turnpike Cruiser Convertible rates higher among enthusiasts and auction houses.