Buick Riviera

vs

Lincoln Continental Mark III

USA vs USA — 1971 vs 1969

Buick Riviera (1971)
Lincoln Continental Mark III (1969)
Specifications
Riviera GS (Boattail)Continental Mark III 460 V8
Horsepower330 hp365 hp
Torque450 lb-ft490 lb-ft
Engine Size7,456 cc7,538 cc
0-60 mph7.5 sec8.5 sec
Top Speed120 mph122 mph
¼ Mile15.5 sec16.0 sec
Weight4,760 lbs
Wheelbase3,048 mm2,972 mm
Length5,523 mm5,518 mm
Units Produced79,131
Original MSRP$7,091
Value (Excellent)$55,000$45,000
Collectibility5/107/10
Rarity5/104/10
The Verdict

The 1969 Lincoln Continental Mark III 460 V8 emerges ahead in most objective measures, offering more power, higher top speed, stronger collectibility. The 1971 Buick Riviera GS (Boattail) counters with quicker acceleration, but the numbers favor its rival. Still, both are remarkable machines, and the final choice often comes down to which driving experience speaks to you.

Overview

Among Personal Luxury Car enthusiasts, the matchup between the 1971 Buick Riviera GS (Boattail) and 1969 Lincoln Continental Mark III 460 V8 is one for the ages. These Muscle era machines competed directly for buyers' attention and continue to vie for collectors' affections today. The 1969 Lincoln Continental Mark III 460 V8 holds a clear advantage in raw power with 365 hp compared to 330 hp, a 35-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Buick Riviera uses a V8 OHV 16V displacing 7,456 cc, while the Lincoln Continental Mark III relies on a V8 OHV with 7,538 cc. In the sprint to 60 mph, the 1971 Buick Riviera GS (Boattail) edges ahead at 7.5 seconds versus 8.5 seconds. From a collectibility standpoint, the 1969 Lincoln Continental Mark III 460 V8 rates higher among enthusiasts and auction houses.