Mercury Cougar

vs

Dodge Challenger

USA vs USA — 1967 vs 1970

Mercury Cougar (1967)
Dodge Challenger (1970)
Specifications
Cougar XR-7 GT-E 427Challenger T/A 340 Six Pack
Horsepower390 hp290 hp
Torque440 lb-ft340 lb-ft
Engine Size6,997 cc5,572 cc
0-60 mph5.9 sec5.8 sec
Top Speed135 mph130 mph
¼ Mile13.8 sec14.0 sec
Weight3,400 lbs3,400 lbs
Wheelbase2,819 mm2,794 mm
Length4,887 mm4,871 mm
Units Produced3942,399
Original MSRP$4,050$3,590
Value (Excellent)$200,000$250,000
Collectibility9/109/10
Rarity9/109/10
The Verdict

The 1967 Mercury Cougar XR-7 GT-E 427 holds an edge across most measurable criteria, offering more power, higher top speed, greater rarity. That said, the 1970 Dodge Challenger T/A 340 Six Pack brings quicker acceleration and remains a compelling choice for enthusiasts who value Dodge heritage. The right pick depends on whether you prioritize specifications or the intangible qualities that make a car truly special.

Overview

The 1967 Mercury Cougar XR-7 GT-E 427 and 1970 Dodge Challenger T/A 340 Six Pack stand as two of the most notable Pony Car cars from Muscle era. Both emerged during a period of intense competition, and choosing between them remains a passionate debate among collectors. The 1967 Mercury Cougar XR-7 GT-E 427 holds a clear advantage in raw power with 390 hp compared to 290 hp, a 100-horsepower difference that shapes the driving experience. In the sprint to 60 mph, the 1970 Dodge Challenger T/A 340 Six Pack edges ahead at 5.8 seconds versus 5.9 seconds. Rarity plays a significant role here — with only 394 units built, the 1967 Mercury Cougar XR-7 GT-E 427 is considerably scarcer than the Dodge Challenger's 2,399 examples. Both trade at comparable values on the collector market, making the choice between them largely one of personal preference.