Mercury Cougar

vs

Mercury Cougar

USA vs USA — 1967 vs 1969

Mercury Cougar (1967)
Mercury Cougar (1969)
Specifications
Cougar EliminatorCougar Eliminator 428 CJ
Horsepower335 hp335 hp
Torque432 lb-ft440 lb-ft
Engine Size7,030 cc7,014 cc
0-60 mph5.6 sec5.6 sec
Top Speed130 mph130 mph
¼ Mile13.5 sec13.9 sec
Weight3,500 lbs
Wheelbase2,819 mm2,845 mm
Length4,890 mm4,973 mm
Units Produced4,5182,411
Original MSRP$3,520
Value (Excellent)$150,000$150,000
Collectibility5/109/10
Rarity7/108/10
The Verdict

The 1969 Mercury Cougar Eliminator 428 CJ emerges ahead in most objective measures, offering quicker acceleration, stronger collectibility. The 1967 Mercury Cougar Eliminator counters with its unique character, but the numbers favor its rival. Still, both are remarkable machines, and the final choice often comes down to which driving experience speaks to you.

Overview

Tracing the evolution of the Mercury Cougar from 1967 to 1969 offers a compelling look at how automotive design and engineering progressed. These two variants showcase the changing face of Mercury. On paper, the two are remarkably close in power output, with the 1967 Mercury Cougar Eliminator producing 335 hp and the 1969 Mercury Cougar Eliminator 428 CJ delivering 335 hp. Under the hood, the contrast is notable: the Mercury Cougar uses a V8 OHV 16V displacing 7,030 cc, while the Mercury Cougar relies on a V8 OHV (428 Cobra Jet) with 7,014 cc. In the sprint to 60 mph, the 1969 Mercury Cougar Eliminator 428 CJ edges ahead at 5.6 seconds versus 5.6 seconds. Both trade at comparable values on the collector market, making the choice between them largely one of personal preference. From a collectibility standpoint, the 1969 Mercury Cougar Eliminator 428 CJ rates higher among enthusiasts and auction houses.