Oldsmobile Toronado

vs

Lincoln Continental Mark III

USA vs USA — 1966 vs 1969

Oldsmobile Toronado (1966)
Lincoln Continental Mark III (1969)
Specifications
ToronadoContinental Mark III 460 V8
Horsepower385 hp365 hp
Torque470 lb-ft490 lb-ft
Engine Size7,456 cc7,538 cc
0-60 mph7.5 sec8.5 sec
Top Speed135 mph122 mph
¼ Mile15.5 sec16.0 sec
Weight4,760 lbs
Wheelbase3,048 mm2,972 mm
Length5,410 mm5,518 mm
Units Produced40,96379,131
Original MSRP$7,091
Value (Excellent)$65,000$45,000
Collectibility5/107/10
Rarity4/104/10
The Verdict

Two outstanding machines, each with compelling strengths. The 1966 Oldsmobile Toronado excels in quicker acceleration, higher top speed, while the 1969 Lincoln Continental Mark III 460 V8 stands out for stronger collectibility, better value. The best advice? Drive both if you can, then follow your instincts.

Overview

Among Personal Luxury Car enthusiasts, the matchup between the 1966 Oldsmobile Toronado and 1969 Lincoln Continental Mark III 460 V8 is one for the ages. These Muscle era machines competed directly for buyers' attention and continue to vie for collectors' affections today. The 1966 Oldsmobile Toronado holds a clear advantage in raw power with 385 hp compared to 365 hp, a 20-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Oldsmobile Toronado uses a V8 OHV 16V displacing 7,456 cc, while the Lincoln Continental Mark III relies on a V8 OHV with 7,538 cc. In the sprint to 60 mph, the 1966 Oldsmobile Toronado edges ahead at 7.5 seconds versus 8.5 seconds. On the collector market, the 1966 Oldsmobile Toronado commands a significant premium over the 1969 Lincoln Continental Mark III 460 V8, reflecting differences in prestige and rarity. From a collectibility standpoint, the 1969 Lincoln Continental Mark III 460 V8 rates higher among enthusiasts and auction houses.