Mercury Cougar

vs

Pontiac Firebird Formula

USA vs USA — 1967 vs 1970

Mercury Cougar (1967)
Pontiac Firebird Formula (1970)
Specifications
Cougar XR-7 GT-E 427Firebird Formula 400
Horsepower390 hp330 hp
Torque440 lb-ft430 lb-ft
Engine Size6,997 cc6,555 cc
0-60 mph5.9 sec5.8 sec
Top Speed135 mph130 mph
¼ Mile13.8 sec14.0 sec
Weight3,400 lbs3,500 lbs
Wheelbase2,819 mm2,743 mm
Length4,887 mm4,912 mm
Units Produced394
Original MSRP$4,050$3,370
Value (Excellent)$200,000$85,000
Collectibility9/108/10
Rarity9/106/10
The Verdict

Two outstanding machines, each with compelling strengths. The 1967 Mercury Cougar XR-7 GT-E 427 excels in more power, higher top speed, stronger collectibility, while the 1970 Pontiac Firebird Formula 400 stands out for quicker acceleration, better value. The best advice? Drive both if you can, then follow your instincts.

Overview

Among Pony Car enthusiasts, the matchup between the 1967 Mercury Cougar XR-7 GT-E 427 and 1970 Pontiac Firebird Formula 400 is one for the ages. These Muscle era machines competed directly for buyers' attention and continue to vie for collectors' affections today. The 1967 Mercury Cougar XR-7 GT-E 427 holds a clear advantage in raw power with 390 hp compared to 330 hp, a 60-horsepower difference that shapes the driving experience. In the sprint to 60 mph, the 1970 Pontiac Firebird Formula 400 edges ahead at 5.8 seconds versus 5.9 seconds. On the collector market, the 1967 Mercury Cougar XR-7 GT-E 427 commands a significant premium over the 1970 Pontiac Firebird Formula 400, reflecting differences in prestige and rarity.