Oldsmobile Toronado

vs

Buick Riviera

USA vs USA — 1966 vs 1965

Oldsmobile Toronado (1966)
Buick Riviera (1965)
Specifications
Toronado 455Riviera Gran Sport 425
Horsepower400 hp360 hp
Torque500 lb-ft465 lb-ft
Engine Size7,456 cc6,965 cc
0-60 mph7.5 sec7.2 sec
Top Speed135 mph130 mph
¼ Mile15.5 sec15.3 sec
Weight4,600 lbs4,500 lbs
Wheelbase3,048 mm3,073 mm
Length5,365 mm5,410 mm
Units Produced40,9633,961
Original MSRP$4,617$4,424
Value (Excellent)$65,000$95,000
Collectibility7/108/10
Rarity5/107/10
The Verdict

It's a closely fought contest. The 1966 Oldsmobile Toronado 455 brings more power, higher top speed, better value to the table, and the 1965 Buick Riviera Gran Sport 425 answers with quicker acceleration, greater rarity, stronger collectibility. Both are excellent machines that reward their owners in different ways — there's no wrong answer here.

Overview

In the world of Personal Luxury cars, few comparisons generate as much discussion as the 1966 Oldsmobile Toronado 455 versus the 1965 Buick Riviera Gran Sport 425. Both hail from Muscle era and represent the pinnacle of their respective manufacturers' ambitions. The 1966 Oldsmobile Toronado 455 holds a clear advantage in raw power with 400 hp compared to 360 hp, a 40-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Oldsmobile Toronado uses a V8 OHV (Oldsmobile 455 Rocket) displacing 7,456 cc, while the Buick Riviera relies on a V8 OHV (Buick 425 Nailhead) with 6,965 cc. In the sprint to 60 mph, the 1965 Buick Riviera Gran Sport 425 edges ahead at 7.2 seconds versus 7.5 seconds. Rarity plays a significant role here — with only 3,961 units built, the 1965 Buick Riviera Gran Sport 425 is considerably scarcer than the Oldsmobile Toronado's 40,963 examples.