USA vs USA — 1968 vs 1966
| Cutlass Hurst/Olds | Toronado | |
|---|---|---|
| Horsepower | 390 hp | 385 hp |
| Torque | 500 lb-ft | 470 lb-ft |
| Engine Size | 7,456 cc | 7,456 cc |
| 0-60 mph | 5.9 sec | 7.5 sec |
| Top Speed | 125 mph | 135 mph |
| ¼ Mile | 13.9 sec | 15.5 sec |
| Weight | 3,650 lbs | — |
| Wheelbase | 2,845 mm | 3,048 mm |
| Length | 5,156 mm | 5,410 mm |
| Units Produced | 515 | 40,963 |
| Original MSRP | $4,025 | — |
| Value (Excellent) | $200,000 | $65,000 |
| Collectibility | 9/10 | 5/10 |
| Rarity | 8/10 | 4/10 |
It's a closely fought contest. The 1968 Oldsmobile Cutlass Hurst/Olds brings quicker acceleration, greater rarity, stronger collectibility to the table, and the 1966 Oldsmobile Toronado answers with higher top speed, better value. Both are excellent machines that reward their owners in different ways — there's no wrong answer here.
Oldsmobile has long offered a diverse lineup, and comparing the 1968 Oldsmobile Cutlass Hurst/Olds with the 1966 Oldsmobile Toronado highlights the breadth of the marque's engineering philosophy. On paper, the two are remarkably close in power output, with the 1968 Oldsmobile Cutlass Hurst/Olds producing 390 hp and the 1966 Oldsmobile Toronado delivering 385 hp. Under the hood, the contrast is notable: the Oldsmobile Cutlass uses a V8 OHV (Oldsmobile 455) displacing 7,456 cc, while the Oldsmobile Toronado relies on a V8 OHV 16V with 7,456 cc. In the sprint to 60 mph, the 1968 Oldsmobile Cutlass Hurst/Olds edges ahead at 5.9 seconds versus 7.5 seconds. Rarity plays a significant role here — with only 515 units built, the 1968 Oldsmobile Cutlass Hurst/Olds is considerably scarcer than the Oldsmobile Toronado's 40,963 examples. On the collector market, the 1968 Oldsmobile Cutlass Hurst/Olds commands a significant premium over the 1966 Oldsmobile Toronado, reflecting differences in prestige and rarity. From a collectibility standpoint, the 1968 Oldsmobile Cutlass Hurst/Olds rates higher among enthusiasts and auction houses.