Dodge Challenger

vs

Mercury Cougar

USA vs USA — 1970 vs 1967

Dodge Challenger (1970)
Mercury Cougar (1967)
Specifications
Challenger R/TCougar GT 390
Horsepower375 hp320 hp
Torque480 lb-ft430 lb-ft
Engine Size7,210 cc6,391 cc
0-60 mph5.8 sec6.5 sec
Top Speed130 mph125 mph
¼ Mile13.7 sec14.8 sec
Weight3,600 lbs3,400 lbs
Wheelbase2,794 mm2,844 mm
Length4,902 mm4,851 mm
Units Produced83,0327,412
Original MSRP$3,266$3,295
Value (Excellent)$200,000$95,000
Collectibility9/108/10
Rarity5/107/10
The Verdict

The 1970 Dodge Challenger R/T holds an edge across most measurable criteria, offering more power, quicker acceleration, higher top speed. That said, the 1967 Mercury Cougar GT 390 brings lighter weight, greater rarity and remains a compelling choice for enthusiasts who value Mercury heritage. The right pick depends on whether you prioritize specifications or the intangible qualities that make a car truly special.

Overview

The 1970 Dodge Challenger R/T and 1967 Mercury Cougar GT 390 stand as two of the most notable Pony Car cars from Muscle era. Both emerged during a period of intense competition, and choosing between them remains a passionate debate among collectors. The 1970 Dodge Challenger R/T holds a clear advantage in raw power with 375 hp compared to 320 hp, a 55-horsepower difference that shapes the driving experience. Under the hood, the contrast is notable: the Dodge Challenger uses a V8 OHV (RB big-block) displacing 7,210 cc, while the Mercury Cougar relies on a V8 OHV with 6,391 cc. In the sprint to 60 mph, the 1970 Dodge Challenger R/T edges ahead at 5.8 seconds versus 6.5 seconds. Rarity plays a significant role here — with only 7,412 units built, the 1967 Mercury Cougar GT 390 is considerably scarcer than the Dodge Challenger's 83,032 examples. Both trade at comparable values on the collector market, making the choice between them largely one of personal preference.