History
Horch 830 BL
The Horch 830 BL represented the more accessible end of Horch's luxury lineup, though it was still positioned well above mass-market brands. The inline-eight engine provided smooth, quiet power delivery characteristic of multi-cylinder designs. Horch's reputation for meticulous engineering and build quality made these cars favorites of professionals and businessmen. As part of Auto Union, Horch focused on luxury vehicles while sister brands DKW and Wanderer targeted different market segments.