History
Ceirano S150
The S150 was produced by Giovanni Ceirano's company, one of several automotive ventures by the influential Ceirano brothers who also founded or co-founded Fiat, Lancia, and others. The model featured simple, reliable mechanicals aimed at Italy's growing middle class. Despite its modest specifications, it offered quality construction and practical transportation. Ceirano's car business struggled against larger competitors and eventually ceased production.